GM Makes Product 'Promises'

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NEW YORK Having nearly emptied dealer showrooms of 2005 vehicles with its “Employee Discount for Everyone” promotion, slated to end in September, General Motors has launched a new corporate campaign that is a departure from its incentive-driven market strategy.

The effort, “Total Value Promise,” via McCann Erickson, Birmingham, Mich., GM’s corporate ad agency, touts 2006 GM vehicles for their value, not the deal du jour.

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