GM Makes Caddy Marketing Appointments

DETROIT General Motors’ Cadillac division has made several changes to its marketing staff.

Kim McGill, currently director of retail development, becomes marketing director for Cadillac’s North American products. McGill replaces Susan Docherty, who will attend GM’s Stanford Sloan fellows program in Palo Alto, Calif. While director of retail development, McGill successfully enrolled more than 100 Cadillac dealers in a facility enhancement program. She also oversaw significant revisions to the dealer standards for excellence (SFE) program and certified pre-owned vehicle program, which led to an overall increase in dealer and customer satisfaction.

Kate Hardy, currently regional divisional marketing manager for Chevrolet in Naperville, Ill., will replace McGill as director of retail development. She has held sales and marketing positions at Oldsmobile, GM Card and Cadillac, including regional divisional marketing manager, manager of recognition programs, sales and promotion manager and regional administration manager.

Publicis Groupe’s Chemistri, Troy, Mich., handles Cadillac creative.

The division also has named Chris Hamer advertising and sales promotion director, effective Aug. 1, replacing Kim Kosak who shifted to the Chevrolet division [Adweek Online, June 11]. Hamer was previously director of marketing communications for OnStar, where he was responsible for Web site strategy, advertising, promotions and subscriber management activities. Prior to joining OnStar, Hamer was vice president of online strategy for in Norwalk, Conn.

Until Hamer is in place, Tim O’Neill, Cadillac’s advertising and promotions manager, will handle Kosak’s day-to-day duties and will report to Jay Spenchian, marketing director for Cadillac global products [the CTS, SRX and XLR models], a Caddy representative said.

A replacement for Hamer at OnStar has not been named, according to an OnStar representative.