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Pontiac Minivan Drops Trans Sport Name
DETROIT–General Motors’ Pontiac-GMC division is retiring the Trans Sport name and adopting Montana as the sole brand for all versions of its minivan.
The Montana moniker was introduced in January 1997 as the upscale edition of the Trans Sport. Its brand recognition has tested so well with consumers that GM decided to make the switch, said Kevin Boyle, brand marketing partner at Pontiac agency D’Arcy Masius Benton & Bowles, Troy, Mich.
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