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DETROIT — After several months of negotiations, General Motors and its agencies have signed compensation agreements that sources said lean more heavily on incentive pay and reduce fees. Sources said GM pushed agencies to cut fees-by as much as 10 percent, according to one estimate-during the talks that led to the 2002 contracts. How much agency fees were ultimately reduced could not be determined. The new pacts are also expected to reflect a change in the way GM determines the incentive-driven portion of agencies’ fees, sources said.
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