Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Coalition’s Ad Blasts Impending Reorganization of Local Marketing
DETROIT–A group of General Motors dealers placed a full-page ad in two Detroit dailies last week, pleading with the automaker to reconsider plans to drastically alter its marketing and advertising structure.
Unswayed, GM this week is expected to confirm that the plan first announced in September to reorganize its sales, service and marketing structure will be implemented Jan. 1. The plan divides the country into five regions, each of which will oversee local marketing for all GM lines, replacing the current structure which includes dozens of small dealer co-ops for each line.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in