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NEW YORK General Motors is cutting back on its in-game advertising in the 2008 Super Bowl, compared to the 2007 contest, but will add some pre-game spots for Chevrolet, a company representative confirmed today.
The rep said the cutback was prompted by a lack of new-product launches timed to the ’08 game.
The carmaker will air just one in-game spot, a 60-second unit for Chevrolet that will air in the second quarter of the game, the rep said.
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