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DETROIT General Motors Corp next week will launch the broadcast component of the “Only GM” campaign that began in print two weeks ago with television spots breaking during two award shows.
First, the car maker will break two Spanish-language spots, from Interpublic Group-owned accentmarketing, during the Feb. 24 Premio Lo Nuestro a la Musica Latina awards show broadcast on Univision. General-market spots, from Interpublic Group’s McCann Erickson in Detroit, will break during the Academy Awards on Feb.
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