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New York GM Planworks, the unit of Starcom MediaVest Group that is now handling all buying and planning on the estimated $3.1 billion General Motors account, is renaming its national broadcast team the Video Integration Group. This reflects a strategy to assess and buy all national and local broadcast, broadband and video-on-demand as one video universe.
Heading up the new team will be Mike Rosen, who joins Planworks from Interpublic’s defunct GM Mediaworks, where he handled all facets of GM’s broadcast and cable network entertainment daypart buying.
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