GM Banners Drive Shoppers to Buypower.com

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LOS ANGELES A banner-ad campaign leading users of major auto Web sites to a redesign of General Motors’ gmbuypower.com broke Aug. 15, followed by a related contest promotion on NetZero’s auto channel that launches today and runs until Sept. 22. Zentropy Partners designed both efforts.

The campaign focuses on the relaxation of the buypower-“prepared” car shopper at the point of sale, serving as an argument against “information fatigue” on sites that offer only undifferentiated data. (GM research indicates some Internet car shoppers download so much information that it delays purchase decisions.)

Some



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