GM Banners Drive Shoppers to Buypower.com

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES A banner-ad campaign leading users of major auto Web sites to a redesign of General Motors’ gmbuypower.com broke Aug. 15, followed by a related contest promotion on NetZero’s auto channel that launches today and runs until Sept. 22. Zentropy Partners designed both efforts.

The campaign focuses on the relaxation of the buypower-“prepared” car shopper at the point of sale, serving as an argument against “information fatigue” on sites that offer only undifferentiated data.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in