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Enlighten, an Ann Arbor, Mich.-based interactive design, development and consulting firm, has been tapped by General Motors to help educate consumers about the hazards of driving while distracted.
The agency has created a computer simulation called “D3–The Driver Distraction Demonstration” as part of the GM’s SenseAble driving program, which is being created with the assistance of the public relations firm Hass & Associates, also Ann Arbor. The pilot program launched in late March in Michigan through offices of the Secretary of State and will be rolled out in other states later this year, said Caroline Markey, a GM representative.
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