A Gluttonous proposal

Kerker Marketing Communications executives felt the agency needed to respond in a way complimenting Buca di Beppo’s outrageous style when sending in its proposal for the restaurant chain’s $4 million advertising account.

Executives at the Minneapolis agency placed their response in the mouth of a roast baby suckling pig, with a sign reading “Eat. You’re nothing but skin and bones.” The pig was then delivered to Buca di Beppo marketers atop a little red wagon.

The ploy worked. The Minneapolis-based chain awarded its account to Kerker last week. Buca di Beppo notified the agency of its win by returning the red wagon loaded with the makings for a party: pizza, wine, tiramisu and a tablecloth.