Glossier’s New Campaign Features Women With a Range of Backgrounds and Bold, Real Bodies

Anyone can have luminous skin

Headshot of Kristina Monllos

Glossier’s gorgeous new campaign touting its latest product launch—an oil-based body wash and body lotion combo called Body Hero—showcases five women with very different body types. They each look luminous, and all appear in the nude.

The campaign features model Paloma Elsesser, retired basketball player and Olympic Gold medalist Swin Cash Canal, Trialspark clinical research coordinator and influencer Mekdes Mersha, LPA clothing brand creative director Lara Pia Arrobio and Tyler Haney, founder of sportswear brand Outdoor Voices.

By showcasing several women with different body types who work in a variety of professional fields, the brand makes its message clear: Anyone can have glowing, dazzling skin—if they use Body Hero. The fact that they are all completely naked only reinforces that point.

The new work appears on the beauty brand’s website and its blog Into the Gloss, as well as its social channels. Out-of-home placements have also gone up in New York City and Los Angeles.

Glossier created the campaign in-house, according to a representative for the brand.

See more of the work below:

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.