Glossier’s Biggest Campaign Ever Is All About Real People

Buzzy beauty company cast from social media and its own staff

Feeling like glossier campaign, split image of flowers and model Ernest
An image from the "Feeling Like Glossier" campaign that focuses on emotions, rather than looks. Glossier

Glossier is the poster child for organic growth. Founded in 2014, the beauty brand was originally a spinoff of the popular beauty website Into the Gloss, known for its Top Shelfie interviews that ask women—from stylists and editors to actresses—to spill the details about their makeup, hair and skincare routines.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}