Gloria James Is the Face of Walmart’s 2021 ‘Fight Hunger. Spark Change.’ Campaign

Her son, LeBron James, has a multiyear partnership with the retail giant

lebron james and his mom
It's the latest in a multiyear partnership between the retailer and LeBron James. Walmart

Gloria James, probably best known as the mother of NBA star LeBron James, has teamed up with Walmart in a new ad for the retailer’s annual “Fight Hunger. Spark Change.” campaign. 

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@lisalacy Lisa Lacy is Adweek's Commerce Editor.