Globetrotters, Burger King Team for National Sweeps

NEW YORK — Burger King Tuesday announced the launch of its national Harlem Globetrotters Sweepstakes, which begins on Dec. 24 and runs through Feb. 2, 2002.

The grand prize includes a five-night trip to Atlanta for four, where the winner will play with the Globetrotters at a live on-court “performance” during the NABC Roundball Challenge on March 29.

Other prizes include Globetrotters’ gear, including leather jackets, jerseys, basketballs and hats.

The sweepstakes was conceived by Globetrotters’ owner/chairman Mannie Jackson and developed by DraftWorldwide, Chicago. It will be supported by print and in-restaurant merchandising.

As part of its deal with the Globetrotters, announced in October, Burger King will be the team’s worldwide title sponsor and is making an in-kind donation to match the team’s monetary donation to the American Red Cross Liberty Disaster Relief Fund.