A couple of smaller Midwest shops are taking the globalization trend seriously.
Representatives from Indianapolis shop Montgomery Zukerman Davis travel a grueling 20 hours to reach their newest client, Thailand’s department of export promotion.
MZD’s international marketing team is 8,700 miles away from home this week, meeting with the 27 equipment and parts producing firms they will introduce to the American automotive industry.
“They appreciate Americans here and really want to understand how to be better business partners–strategic partners,” said MZD’s Peter Pitts in an e-mail from Bangkok.
Separately, Minneapolis-based Cevette and Co.’s understanding of French culture helped the agency net business from Paris-based real estate firm Objectif Patrimoine Service. The client found Cevette after one of the agency’s TV spots was selected as a “Best Pick” at Cannes.
With Cevette staffers only going 4,200 miles to Paris, they’re going to have to get moving to match MZD’s air miles tally. –Jenn Goddu