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BOSTON Hill, Holliday, Connors, Cosmopulos has launched a new campaign for The Boston Globe that seeks to position the daily newspaper as “The pulse of Boston.”
That tagline from the Interpublic Group agency here replaces the two-year-old “Your world, unfolding daily.”
The effort includes video projections of the day’s latest news headlines onto buildings in prominent locations throughout the city, such as the Boston Public Library’s main branch in the Back Bay.
Mark Nardi and Kevin Daley served as creative directors on the effort.
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