'Globe' Takes Pulse of Boston

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BOSTON Hill, Holliday, Connors, Cosmopulos has launched a new campaign for The Boston Globe that seeks to position the daily newspaper as “The pulse of Boston.”

That tagline from the Interpublic Group agency here replaces the two-year-old “Your world, unfolding daily.”

The effort includes video projections of the day’s latest news headlines onto buildings in prominent locations throughout the city, such as the Boston Public Library’s main branch in the Back Bay.

Mark

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in