Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Holland Mark Ads Play Off Passion of Game
BOSTON–Boston Globe scribe Dan Shaughnessy and Red Sox slugger Mo Vaughn, both recently involved in an ugly clubhouse altercation, are nowhere to be found in a series of print ads touting the daily newspaper’s dedication to covering our national pastime.
Fashioned by Holland Mark Martin Edmund in Boston, the trio of executions present messages burned into baseball bats like trademarks.
The strategy is to make an emotional connection between Globe sportswriters and fans by alluding to their shared passion for the game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in