GlobalWorks Forms Hispanic-Marketing Unit

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NEW YORK GlobalWorks Group has launched HispanicWorks, a new division that will focus on marketing and advertising to Latinos, marking the holding company’s first step in its quest to become the parent of a number of units catering to ethnic segments.

Nearly 75 percent of the New York shop’s multicultural business is dedicated to Hispanic efforts, said Yuri Radzievsky, GlobalWorks CEO.

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