GlobalHue Splits Into 4 Agencies

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NEW YORK Multicultural agency GlobalHue said it would divide its business operations into four separate shops devoted to its expertise in the areas of Hispanic, African American, Asian and the emerging general market that is increasingly influenced by multiethnic trends.

The agencies will operate under the holding company GlobalHue, which will coordinate shared resources and operate as GlobalHue Latino, GlobalHue African American, GlobalHue Asian Pacific Islander and GlobalHue Next, the company said in a statement.

The restructuring is intended to reposition each of the four entities “to stay ahead of the curve and continue to effectively reach the nation’s fastest-growing markets now and in the future,” the company stated.



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