Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT–Incumbent GlobalHue is expected to retain at least part–if not all–of the Chrysler Group’s $50 million diversity advertising business, following a lengthy review that drew scrutiny from African American groups, sources said.
James Schroer, Chrysler Group executive vice president-global sales and marketing, spoke favorably of the agency and its leader, Don Coleman, during remarks at the Rainbow/PUSH Coalition’s convention in Chicago on Wednesday, sources said. He indicated that the automaker plans to keep working with the agency, sources said.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in