GlobalHue Advances In Minority Review Of Chrysler Group

The Chrysler Group of DaimlerChrysler has narrowed the list of agencies under consideration for its $50 million minority advertising account to five.

A Chrysler spokesperson identified incumbent GlobalHue, a recently formed partnership between Don Coleman Advertising in Southfield, Mich., and Montemayor y Asociados of San Antonio, as one of the finalists. A final decision is expected by June 1.

The review now moves to the credentials phase. The top three agencies will be invited to make presentations next month at Chrysler Group headquarters in Auburn Hills, Mich.

The automaker began the search March 28 in an effort to “address the urban marketplace as effectively as possible.”