Global UPS Push Is All About Logistics

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UPS today (Monday) launched its first global campaign, dubbed “We [Heart] Logistics,” which touts the many worldwide services the brand offers.

The campaign, a first by UPS’ new agency Ogilvy & Mather Worldwide, has kicked off in the U.S., China and the U.K., and will debut in Mexico next week. It follows a move by the package delivery company to build a bigger global presence and to promote its services.

“We [Heart] Logistics,” UPS’ biggest ad push in three years, centers on the power of logistics and how it helps large and small businesses succeed in a global marketplace.

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