Global Review For USJ

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Global agencies will get a chance to pitch one of the world’s premier theme park operators as Universal Studios plans its first major expansion outside the U.S.
USJ Co. Ltd., a joint venture between Universal and other major investors, is planning an open review for a global shop to handle the estimated $25 million ad account of Universal Studios Japan, according to Norm Elder, USJ’s executive vice president of marketing. The $1.3 billion theme park is under construction and due to open in Osaka in early 2001.

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