Global Lufthansa Account Leaves McCann

German shop Kolle Rebbe wins business

McCann Erickson just lost another global account.

Lufthansa, which the agency handled at its Berlin office, has hired German shop Kolle Rebbe as its new lead global agency after a review. Annual account revenue is estimated at $12 million.

McCann defended the business but ultimately came up short. Other contenders included BBDO, Scholz & Friends, and Serviceplan Group. 

The contract for the creative business runs three years. The first campaign from the new agency, which is based in Hamburg, is expected in March.

McCann's loss comes a month after ExxonMobil consolidated the bulk of its global creative business at BBDO. McCann had handled the company's lubricants and chemicals advertising for decades. The Interpublic Group shop, however, remains a contender in Chevrolet's global creative review

Lufthansa's review did not include media planning and buying, which remains at Mindshare, or direct marketing, which is handled by Wunderman. Globally, Lufthansa spends more than $80 million annually on media.





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