Global Hyatt to Euro RSCG

CHICAGO Global Hyatt has selected Havas’ Euro RSCG for its $40 million ad account, the client has confirmed.

The New York agency emerged victorious after a review process that saw finalist JWT drop out in June before final presentations as other undisclosed agencies were added to the mix.

Consultancy Select Resources International in Santa Monica, Calif., guided the search.

Domestic incumbent Cramer-Krasselt in Chicago, an independent agency, retains creative duties on the Hyatt Place and Hyatt Summerfield Suites businesses. The shop recently launched a $15 million push for those properties, which were not included in the competition won by Euro RSCG.

That agency will also handle Hyatt’s 50th anniversary advertising effort, originally intended to be bid out as a project.

The company spent $40 million in global measured media on Hyatt-branded hotels in 2006, per TNS Media Intelligence.