Global Household Brands Shops Bloom's X-14 Cleaner

NEW YORK – Global Household Brands, a packaged-goods company founded earlier this year, is conducting an agency search for two of its consumer home products–including one handled by Publicis/Bloom in Dallas.
The Jersey City, N.J., client confirmed talking with two New York shops, while Publicis/Bloom co-chairman Steve Price said his shop has held discussions with GHB for project assignments.
Sources estimated the ad budget for the two brands, 2000 Flushes and hard surface cleaner X-14, will be $3-5 million apiece.