Global Brands Feel the Pinch

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NEW YORK The economic downturn is taking its toll on the value of the top global brands, according to a new study being released today by London-based Brand Finance. The study also reports a reordering of the top-five brands with Wal-Mart displacing Coca-Cola as the top global brand.

According to the report, during the first nine months of the year, troubles in the global economy have caused the cumulative brand value of the top 100 global brands to decrease by 4.2

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