Global Ad Spend to Slow in 2023 With Retail Media and CTV on the Rise

According to the Dentsu Ad Spend Report, global advertising will reach $740.9 billion next year

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Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $740.9 billion. It is predicted to strengthen the year after at 4.8% despite the economic slowdown currently faced by the world economy, with retail media expected to grow by more than one-fifth.

According to Dentsu’s biannual Global Ad Spend Forecast—which examines data from across 58 markets—the level of spend will slow by 1.6% in comparison to its previous prediction of a 5.4%

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