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DDB has landed U.S. creative duties on Glidden paints after two months of meetings with the company, the agency confirmed today.
The Omnicom Group shop, with help from subsidiaries such as Tribal DDB and Etcetera, will handle traditional advertising, digital efforts, package design and store display work. Projected media spending is $25 million.
Previously, Glidden, part of AkzoNobel Paints (formerly ICI Paints), used agencies on a project basis, including Omnicom’s EnergyBBDO in Chicago.
DDB presented strategic and creative ideas during a handful of meetings with client executives, said sources.
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