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Tonight when viewers tune into the much-anticipated U.S. debut of The X Factor, they’ll see a star from another Fox series: Glee. Kevin McHale, who plays the wheelchair-bound Artie Abrams character in the hit show, is hosting a behind-the-scenes glimpse into the new Simon Cowell talent search program, courtesy of Pepsi.
Cowell, of course, made his name on American Idol which has long boasted Coca-Cola as a major sponsor. Now as the talent impresario fronts Idol’s newest rival, he’s lined up Coke’s biggest competitor, PepsiCo, as the lead marketer behind X Factor.
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