Glaxo, Arnold Tell Children's Stories

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NEW YORK Who can resist appeals of children? A spot debuting on Dec. 29 for Glaxo-
SmithKline’s line of smoking-cessation aids features children asking parents to quit smoking for their sake.

The spot, directed by Tony Kaye of Minder Media and shot in black and white, shows close-up shots of faces of children speaking as if to their parents.

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