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Doug Gladstone, a former creative executive at Hill, Holliday, Connors, Cosmopulos, has launched Brand/Content, which will specialize in direct and interactive communications.
Gladstone is succeeded at Hill, Holliday by Scott Carlton as senior vice president/executive creative director of the Boston agency’s relationship marketing division, which works for clients such as FleetBoston Financial, Humana and Upromise.
Carlton this week joins the Interpublic Group shop from New York’s Wunderman, where he had been vice president/group creative director working on Amtrak, Clairol, the U.S.
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