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LOS ANGELES In one of the most expensive undertakings of its 19-year history, the Gay & Lesbian Alliance Against Defamation plans to spend more than $300,000 next month on its first major media buy.
The buy, for peak-hour, 30-second spots on network and cable television, will run in at least eight pivotal states, said John Sonego, GLAAD’s Los Angeles-based director of programs and committees. The as-yet-undetermined spot will be an amateur filmmaker’s work promoting marriage equality.
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