Gkv's Ultimatum: Save at Shoppers, or Else

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ATLANTA In a new advertising campaign for Shoppers Food & Pharmacy, Gkv tells customers to save 20 percent at the store, or regret it later.

The Baltimore shop, designated Shopper’s agency of record last month, will handle market research, creative, public relations, direct marketing, and media planning and buying. Gkv said it has developed a campaign for the Washington, D.C., client that uses humor to promote the grocer’s customer service and savings.

Shopper’s new campaign focuses heavily on broadcast, according to Gkv, using television and radio advertising as well as print work.

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