Gkv Buys Campbell to Form $150 Mil. Agency

ATLANTA Gkv Communications has bought rival The Campbell Group, officials at gkv said.

The combined agency will carry the gkv name and be based in gkv’s offices beginning Jan. 1. The combined billings of the two independent agencies, both based in Baltimore, will be about $150 million. The Campbell Group adds about 30 employees to gkv’s 70 employees.

Roger Gray, the president and chief executive officer of gkv, will be chairman and CEO of the combined agency. Jeff Millman, executive vice president and chief creative officer for gkv, will be vice chairman and chief creative officer.

The three partners in The Campbell Group join gkv in senior management positions. Brian Hall is president and chief operating officer, Cristina Creager is executive vice president and director of creative services, and Andy Dumaine is executive vice president and chief marketing officer of the new entity.

The acquisition gives gkv several new clients in the travel and tourism industry. Among the accounts that The Campbell Group adds to gkv’s roster are Intercontinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Baltimore Marriott Waterfront Hotel, Jacksonville and the Beaches Convention and Visitors Bureau, Baltimore Area Convention & Visitors Bureau, Puerto Rico Convention Bureau and Puerto Rico Tourism.

Financial terms of the deal were not disclosed. The Campbell Group had billings of $38 million last year, while gkv had billings of $117 million.