Gkv Adds More Business From Maryland

ATLANTA Gkv Communications has won the advertising account of Maryland’s Department of Business and Economic Development after a review of undisclosed agencies, the shop said.

The independent Baltimore shop already was providing work for the department’s division of tourism, film and the arts, an account it won in a review last year. That business was combined with the new work for a combined account worth more than $15 million over the three-year term of the new contract.

There was no incumbent. The state had created all advertising for the department in-house.

The campaign gkv produced for the tourism department last year was the state’s first use of an outside agency. The ads featured Maryland Gov. Robert Ehrlich in five different television spots urging people to enjoy their time off from work while he did their household chores. The campaign helped increase visits to the state by more than 30 percent during the first six months of last year when the ad was airing, according to DBED Secretary Aris Melissaratos.

“We are anticipating that the tremendous success the advertising and marketing partnership has achieved for tourism to the state of Maryland will continue to translate into more visitor spending as well as increased attention for Maryland as a great place to expand or locate a business,” Melissaratos said.

The new work will include mostly regional television and print ads.