Giving Artificial Intelligence Creative License Leads to Uninspired Advertising

It loses an integral human element

Vector illustration of a complex idea machine.
We don't need to give the robots our creativity, too. Getty Images

It seems robots can now create artwork and write symphonies. Last year, Christie’s sold a painting created by artificial intelligence for $432,000.

This story first appeared in the June 10, 2019, issue of Adweek magazine. Click here to subscribe.
@QuietStormAdv Trevor Robinson is the founder of Quiet Storm and jury president of the Industry Craft Lions and the first Cannes Lions Craft Track Ambassador.