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Changes at Vail, Salomon Send K/D Reeling
BOSTON–Just one week after losing the Salomon North America account, Kelley/Dexter’s status as agency of record for Vail Resorts appears to be headed downhill.
New management at the Vail, Colo., client has sent questionnaires to various ad agencies.
One shop pursuing the $8-10 million account is Goodby, Silverstein & Partners, which has close ties to Vail chairman Adam Aron and senior vice president of marketing Bruce Mainzer. A Goodby official last week confirmed the San Francisco shop is in the hunt for the account.
Both Aron and Mainzer joined Vail within the past year from Norwegian Cruise Line, which Goodby had handled.
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