Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial

30-second spot will air during fourth quarter

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Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon’s new spokeswoman, and as part of that deal, she will star in the company’s upcoming 30-second Super Bowl spot.

“Nobody knows Groupon like I know Groupon. I’ve been speaking out for them for years,” said Haddish in a statement. “In fact, I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”

The 30-second spot’s creative will be handled by Groupon’s agency of record, O’Keefe Reinhard & Paul. The ad will appear during the fourth quarter of the game.

“We’re thrilled to have one of the hottest names in entertainment as our new spokesperson,” said Groupon’s chief marketing officer Vinayak Hegde in a statement. “Tiffany’s award-winning talent and well-known passion for our brand make her the perfect choice to serve as the face of Groupon.”

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@KristinaMonllos Kristina Monllos is a senior editor for Adweek.