Girls Inc. Is Running a PSA About Empowerment During the Super Bowl

The nonprofit teamed up with CBS to create the spot

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Girls Inc., the nonprofit focused on empowering and educating girls through mentorships and programming, is advertising in the Super Bowl with a CBS Cares public service announcement.

Gayle King, host of CBS This Morning, narrates the 20-second PSA, saying, “When girls face their challenges, they’re stronger. When girls work together, they realize their value. When girls get to play, they learn to win.” The narration plays over a video of a team of young girls called the “Macaroons” playing against the New York Giants.

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