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“Positively amazing” is the theme of T.G. Madison’s first campaign for the Ladies Professional Golf Association.
Creatives led by Virgil Shutze, president and chief creative officer at the Atlanta shop, wanted to provide a fresh look at the Daytona Beach, Fla.-based association and its players by establishing a closer connection between the fans and athletes.
“We [outlined] a number of campaigns we felt good about, but I didn’t think we’d plumbed the depth of the people who watch and play,” said Shutze.
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