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A healthy self-image is more important than fitting into the skin-tight jeans you wore in college.
That’s the gist ofnew ads by McCarthy Mambro Bertino for Healthworks Fitness Centers, a Boston-based chain of clubs exclusively for women.
“[Healthworks’] main message is that any woman, regardless of shape or size, can go and develop a healthy lifestyle,” said Anna Mitchael, a copywriter at MMB in Boston.
One execution shows the inside label on a pair of faded blue jeans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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