Challenger Brands Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company It’s now known as Pattern Pattern plans on rolling out multiple brands in the coming year. Pattern By Ann-Marie Alcántara August 6, 2019 Some of the most buzzworthy direct-to-consumer brands like Hims and Harry’s got their identity from marketing agency Gin Lane. Now, the New York-based firm is closing its doors to transform into Pattern, a direct-to-consumer holding company. Ann-Marie Alcántara @itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce. Recommended articles
