GIMME A DOZEN: The Infomercial Loop

Who buys all the stuff you see touted on infomercials? People in the infomercial biz, among others. Last month’s issue of NIMA News – newsletter of the National Infomercial Marketing Association – says a NIMA Store will make its debut next week at the group’s mid-year meetings in New York, enabling infomercial professionals to buy one another’s wares at a discount. Thereafter, the NIMA Store will assume a telephonic existence as the NIMA Store Hotline, passing along each order to the relevant company. Doubtless it’s a sign of the infomercial sector’s growing respectability that people in the business are eager to spend their own money on each other’s goods.
Copyright Adweek L.P. (1993)