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DALLAS The Ward Group has picked up advertising duties for the entertainment facility Gilley’s, the shop said.
The Dallas agency was awarded the local account without a review, according to shop president Rob Enright. Opened in October 2003, the 91,000-square-foot Dallas site was previously handled by local Gonza Media before ad services moved in-house. Enright said the Ward Group was brought on shortly after Gilley’s ad department was dissolved in February.
The agency will be handling all advertising needs, including media, creative and promotions.
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