Gillette 'Warns' Guys About Tag Body Shots

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BOSTON Gillette believes guys should never be without the power to attract women, so it has converted its Tag body spray into a pint-size, portable version dubbed Body Shots.

“We were already hearing how guys were keeping Tag in their lockers and gym bags, so we wanted to give them something even more portable,” said Michele Szynal, director of brand communications at Gillette, Boston. Body Shots began hitting stores last month.

An ad campaign, via Arnold in Boston, continues Tag’s tongue-in-cheek “Consider yourself warned” theme, which shows young men being tackled by young women the moment they apply the deodorant.



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