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The Gillette Co. here has selected Bromley, Aguilar & Associates for its $2 million Hispanic marketing account following a review.
The San Antonio, Texas, agency replaces incumbent Vanguard Communications, New York, which defended the business. The shop will continue working with Gillette on projects. Dieste & Partners, Dallas, also participated in the review, said Gillette representative Leslie Card.
A unit of MacManus Group in New York, Bromley was chosen mainly for its ability to provide integrated marketing services across many disciplines, said Card.
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