Gillette Seeks Interactive Shop

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Looking to bolster its presence on the Web and in other new media venues, Gillette Co. has begun a search for a lead interactive agency.
The Boston-based shaving products and personal care company has neither a lead interactive agency nor a corporate Web site, although some of its business units operate sites, said Eric Kraus, a Gillette representative.
“We are looking to have an interactive presence,” Kraus said.

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